Cookie Policy
Last updated: 01.01.2026
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to supply information to website owners. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services operating on that website ("third-party cookies").
Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). This Cookie Policy explains the types of cookies used on dmmit.com, operated by DMM IT LTD, registered in United Kingdom under registration number 13552783, with its registered address at Suite 4975 Unit 3a 34-35 Hatton Garden, Holborn, London, EC1N 8DX, United Kingdom.
2. Types of Cookies We Use
We use the following categories of cookies on our website:
Essential Cookies
These cookies are strictly necessary for the operation of our website. They enable core functionality such as page navigation, access to secure areas, and cookie consent preferences. The website cannot function properly without these cookies, and they cannot be disabled.
- cookie_consent — Stores your cookie consent preference. Duration: 365 days. First-party.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our website, understand which pages are the most and least popular, and see how visitors navigate through the site.
- _ga — Google Analytics. Used to distinguish users. Duration: 2 years. Third-party (Google).
- _ga_* — Google Analytics. Used to maintain session state. Duration: 2 years. Third-party (Google).
- _gid — Google Analytics. Used to distinguish users. Duration: 24 hours. Third-party (Google).
- _gat — Google Analytics. Used to throttle request rate. Duration: 1 minute. Third-party (Google).
Marketing Cookies
These cookies are used to track visitors across websites and to display advertisements that are relevant and engaging for the individual user. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.
- _gcl_au — Google Ads. Used to store and track conversions. Duration: 90 days. Third-party (Google).
- _uet — Microsoft UET (Universal Event Tracking). Used to track conversions and retarget visitors through Microsoft Advertising. Duration: 13 months. Third-party (Microsoft).
- MUID — Microsoft. Used to identify unique web browsers visiting Microsoft sites. Duration: 13 months. Third-party (Microsoft).
3. Third-Party Cookies
Our website uses services from third-party providers that may set their own cookies. We use the following third-party services:
Google Analytics
We use Google Analytics to analyse how visitors use our website. Google Analytics generates statistical and other information about website usage by means of cookies. The information generated is used to create reports about the use of our website. Google's privacy policy is available at https://policies.google.com/privacy.
Google Ads
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This service uses cookies to track actions taken on our website after a user clicks on one of our advertisements. Google's advertising privacy policy is available at https://policies.google.com/technologies/ads.
Microsoft UET (Universal Event Tracking)
We use Microsoft UET to track conversions and website interactions from Microsoft Advertising campaigns. UET uses cookies to collect data about user interactions with our website following an ad click. Microsoft's privacy policy is available at https://privacy.microsoft.com/privacystatement.
4. Managing Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways:
- Cookie Banner: When you first visit our website, a cookie banner will appear allowing you to accept or decline non-essential cookies.
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. Please note that disabling cookies may affect the functionality of our website and other websites you visit.
- Google Analytics Opt-Out: You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On, available at https://tools.google.com/dlpage/gaoptout.
- Online Advertising Opt-Out: You can opt out of interest-based advertising from many providers through the Digital Advertising Alliance at https://optout.aboutads.info or the European Interactive Digital Advertising Alliance at https://www.youronlinechoices.eu.
For more information about cookies and how to manage them, visit www.allaboutcookies.org.
5. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
- Company: DMM IT LTD
- Address: Suite 4975 Unit 3a 34-35 Hatton Garden, Holborn, London, EC1N 8DX, United Kingdom
- Email: info@dmmit.com
- Phone: +44 7445 688249