Terms of Service

Last updated: 01.01.2026

1. Acceptance of Terms

By accessing or using the website dmmit.com and the services provided by DMM IT LTD ("we", "our", "us"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not use our website or services. These Terms constitute a legally binding agreement between you ("Client", "you") and DMM IT LTD, registered in United Kingdom under registration number 13552783, with its registered address at Suite 4975 Unit 3a 34-35 Hatton Garden, Holborn, London, EC1N 8DX, United Kingdom.

2. Description of Services

DMM IT LTD provides digital advertising and marketing services, including but not limited to:

• Paid search campaign management across Google Ads, Microsoft Advertising, and other platforms.
• Conversion tracking setup, tag management, and attribution modelling.
• Business-to-consumer (B2C) lead generation through multi-channel advertising.
• Business-to-business (B2B) demand generation and account-based marketing campaigns.
• Landing page optimisation, design consultation, and conversion rate improvement.
• Campaign auditing, performance analysis, and recovery planning.
• Performance reporting, benchmarking, and strategic consultation.

The specific scope of services will be defined in a separate service agreement or proposal document agreed upon by both parties before work commences.

3. Client Obligations

The Client agrees to:

• Provide timely and accurate information, assets, and access required for the delivery of services.
• Grant appropriate platform access (e.g., Google Ads manager access, analytics access) as required by the scope of work.
• Review and approve deliverables, campaign strategies, and creative materials in a timely manner.
• Ensure all content, products, and services promoted through advertising campaigns comply with applicable laws and advertising platform policies.
• Designate a primary point of contact for communication and decision-making.
• Pay all invoices in accordance with the agreed payment terms.

4. Account Ownership

All advertising accounts, campaign data, creative assets, audience lists, conversion data, and other materials created or managed within the Client's advertising accounts are and shall remain the sole property of the Client at all times. DMM IT LTD operates within Client accounts using delegated manager access and does not claim ownership of any Client data or account assets. Upon termination of services, the Client retains full ownership and access to all accounts and data. DMM IT LTD will remove its manager access within a reasonable timeframe following termination.

5. Payment Terms

Payment terms, including fees, billing frequency, and payment methods, will be specified in the service agreement or proposal document. Unless otherwise agreed:

• Invoices are issued monthly in arrears or as specified in the agreement.
• Payment is due within 14 days of the invoice date.
• All fees are quoted exclusive of applicable taxes, which will be added where required by law.
• Late payments may incur interest at the rate specified in the service agreement or at the maximum rate permitted by law.
• Advertising spend (media budget) is separate from management fees and is paid directly by the Client to the advertising platforms.

6. Platform Compliance

All campaigns managed by DMM IT LTD will be created and operated in compliance with the policies and terms of service of the relevant advertising platforms, including but not limited to Google Ads policies, Microsoft Advertising policies, Meta advertising policies, and LinkedIn advertising policies. The Client acknowledges that platform policies may change and that such changes may affect campaign strategies and performance. DMM IT LTD will notify the Client of any policy changes that materially impact their campaigns and will adjust strategies accordingly.

7. Confidentiality

Both parties agree to maintain the confidentiality of all proprietary and confidential information shared during the course of the engagement. This includes, but is not limited to, business strategies, financial data, customer data, campaign performance data, trade secrets, and any other information designated as confidential. Confidential information shall not be disclosed to third parties without the prior written consent of the disclosing party, except where required by law or regulation. This obligation of confidentiality shall survive the termination of these Terms for a period of two (2) years.

8. Limitation of Liability

DMM IT LTD provides services with reasonable skill and care. However, we do not guarantee specific advertising outcomes, campaign performance metrics, or return on investment, as these are influenced by factors beyond our control, including market conditions, competitor activity, platform algorithm changes, and Client decisions.

To the fullest extent permitted by law:

• DMM IT LTD shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to the use of our services.
• Our total aggregate liability for any claims arising from or related to these Terms or our services shall not exceed the total fees paid by the Client to DMM IT LTD in the six (6) months immediately preceding the event giving rise to the claim.
• DMM IT LTD shall not be liable for any losses resulting from the Client's failure to comply with platform policies, provide accurate information, or approve materials in a timely manner.

9. Termination

Either party may terminate these Terms and the associated service agreement by providing written notice in accordance with the notice period specified in the service agreement. In the absence of a specified notice period, either party may terminate with thirty (30) days' written notice. Upon termination:

• The Client shall pay all fees for services rendered up to the date of termination.
• DMM IT LTD shall provide a final performance report covering the period up to termination.
• DMM IT LTD shall remove its manager access from all Client accounts within a reasonable timeframe.
• All Client data, accounts, and assets shall remain with the Client.
• Confidentiality obligations shall continue to apply as specified in Section 7.

10. Intellectual Property

Any intellectual property, methodologies, tools, templates, or frameworks developed by DMM IT LTD independently of the Client engagement remain the property of DMM IT LTD. Campaign-specific creative work, ad copy, and strategies produced for the Client as part of the agreed services are the property of the Client upon full payment of applicable fees. Neither party shall use the other party's trademarks, logos, or brand assets without prior written consent.

11. Force Majeure

Neither party shall be held liable for any failure or delay in performing obligations under these Terms where such failure or delay arises from circumstances beyond the reasonable control of the affected party. This includes, but is not limited to, natural disasters, acts of government, changes in law or regulation, internet or telecommunications failures, power outages, pandemics, strikes, or platform outages. The affected party shall notify the other party promptly and make reasonable efforts to mitigate the impact of such events.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of United Kingdom. Any disputes arising from or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of London, United Kingdom. Both parties agree to attempt to resolve any disputes amicably through good-faith negotiation before initiating legal proceedings.

13. Modifications

DMM IT LTD reserves the right to update or modify these Terms at any time. Changes will be posted on this page with an updated revision date. Material changes will be communicated to active Clients via email. Continued use of our website or services after any changes constitutes acceptance of the revised Terms. If you do not agree with any changes, you must discontinue use of our services.

14. Contact

If you have any questions about these Terms of Service, please contact us:

• Company: DMM IT LTD
• Address: Suite 4975 Unit 3a 34-35 Hatton Garden, Holborn, London, EC1N 8DX, United Kingdom
• Email: info@dmmit.com
• Phone: +44 7445 688249